I have a Big Problem to Solve, Not I have an Idea

David Cummings on Startups

Earlier this week I was on a panel with Dr. Paul Judge at a Google-sponsored event titled Georgia’s Digital Economy. The moderator asked a question about evaluating startup ideas and Paul responded with a great answer:

I don’t want an entrepreneur to come to me and say “I have a great idea.” I want the entrepreneur to come to me and say “I have a big problem to solve.”

Too often, entrepreneurs get caught up in having a big idea, but there isn’t a big problem to go with it. The next time an entrepreneur tells you they have an idea, tell them you want to hear about a big problem instead.

What else? What are your thoughts on having a big problem to solve instead of an idea?

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