Use Me


What better way to advertise a product than to integrate it? Yesterday I had an interview where I was asked “What’s your favorite campaign right now?” My mind went instantly to these advertisements for the world’s last remaining white-chocolate KitKat bars.

Because of its execution, the ad’s very nature reflects the rareness and specialty it’s trying to promote for the product. This goes beyond clever literal translation–it’s homage.

We don’t see this so often these days, just like we won’t see the last 50 white-chocolate KitKats soon enough.



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